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Doo doo doo doo, doo doo doo doo…*

Wednesday, May 28, 2008


So during my New York trip the other week, I had the opportunity to head over to the enormous Chelsea T.J. Maxx -- one of my regular stops back when I lived in NYC -- for an event aimed at showcasing some of the great finds to be found in the store. T.J. Maxx execs had commissed the highly adorable Dr. David Lewis (below), a respected neuroscientist from Mindlab International in England, to do a study on women's physical and chemical reactions when they find a really good deal. Dr. Lewis, in turn, strapped a bunch of women into some funky headgear and set them loose in T.J. Maxx to see what kind of responses they had when they uncovered a really good bargain find.



The results, if you're a shopper, weren't altogether too surprising: Turns out our juices start flowing and our endorphins jump when we pounce on an awesome deal. I had a ton of fun hanging out with Dr. Lewis, who was full of amusing tidbits (did you know that the Chelsea T.J. Maxx building used to be the city morgue?), interesting stories (he also works with film companies to put together mentally engaging movie trailers) and didn't even seem to mind when I started playing with his fantastic model brain and accidentally dropped the cerebellum under the couch (um, oops).

A couple of the other attendees volunteered to try out the brain waves caps themselves (see below) – I personally skipped it, but followed for awhile as they headed around the busy store in search of thrill-causing bargains. (At least, I followed until I got distracted by a really great Marc Jacobs bag. My own thrill radar went off, even without a little cap. Unfortunately, it was $500, so my budget radar went off too.)


I'm pretty sure if I'd been wearing a little swimcap, my brain waves would have skyrocketed as soon as I saw these Eleanor Grosch peacock Keds. If only they'd been in my size…


Same goes for these orange buckled patent wedges. Again, not my size! Sigh…

All was not totally lost: I did score an elegant little Betsey Johnson diamante watch with a black satin band to wear with cocktail dresses…

*Is it weird that I can't say "T.J. Maxx" without their little jingle instantly running through my head?

8 comments :

Anonymous said...

I love love love the orange patent leather shoes!

Some of my favorite things...
Shoes..
In Patent Leather...
In A Fun Color...
With Fun Details Like Buckles....
Swoon.
TJ Maxx always has some sweet finds!

Kasmira said...

I saw those orange patent shoes at "my" TJ Maxx (downtown Cincinnati) and also swooned. They had them in my size, but were still too pricy for me!

Anonymous said...

Ach, how FUN! I just completed a fabulous biopsychology class and from what I learned, I'd wager that finding a bargain also prompts a huge dopamine dump in the nucleus accumbens. Yes, I'm a massive nerd. ;)

Anonymous said...

Love the accessories and housewares bargains at TJ Maxx. Clothing, not so much.

Anonymous said...

Love the accessories and housewares bargains at TJ Maxx. Clothing, not so much.

paperlily said...

I agree with anon 1:41-- TJ Maxx is great for handbags and shoes, clothes... not so much. About a week ago, I scored an adorable pair of Lily Pulitzer creme colored peep-toe flats with grosgrain pink ribbons. I'm in love with them.

The Spicers said...

What an interesting experiment!
I found a pair of J Brand wide leg jeans there recently for $20! I'm sure my endorphins were flowing.

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