I'll take that in Vomit, please!

As a teen, I used to get so excited whenever a new J. Crew catalogue would come in the mail. I just could not get enough of their roll-neck sweaters, which always came in ultra-descriptive (if slightly over-the-top) color names like "petal," "tomato" and "storm."

Now, Marc Jacobs' line of basic men's polos – sold under the label Stinky Rat -- has reinvented the color wheel again. Among the more tame options (mocha, ocean blue) are evocative hues such as "vomit" and "pollution." Which takes it to a whole new (sorta gross, but pretty funny) level.