Alexa + Net-a-Porter = True Looooooove.

Net-a-Porter's new magazine has just debuted, and I'm smitten with the cover shot of one of my favorites, Alexa Chung. I'm not entirely sure how I feel about a store-created magazine -- isn't that kinda like a catalog? and do I really want to pay $10 for a catalog? -- but Net-a-Porter's editorial efforts are always so well-done, I think I just might have to check it out.

Truthfully, the tough part is buying the magazine without throwing anything else in the shopping cart with it. Like you, perfect hot pink Marc by Marc clutch. Or you, phenomenal Tom Binns cuff. Or, sigh, you, absolutely amazing McQueen spring collection. Stop tempting me.